Introduction

VCCircle E-Commerce Forum 2011

The Indian e-commerce is getting into the execution/build-out phase in India. A lot of models have been funded for the first time, while many companies have raised multiples rounds of funding. Now the leaders in each of the segment are focused on executing their business plans, tweaking the business models to suit the Indian business environment, and fixing or finding innovative solutions for the critical aspects of e-commerce such as supply chain and logistics, payment processing, and finally the customer care.

The challenge for an entrepreneur is that e-commerce business is fast evolving and every quarter or two the entire business landscape is changing. The entrepreneurs and managers are faced with new realities and challenges in doing business. The investors on the other hand need to make sure every penny spent is worthwhile and are not wasted on something that is not crucial to building a viable e-commerce business.

In 2010-11, Indian e-commerce sector attracted an estimated $300 million if not more. That is a lot of money in the hands of entrepreneurs who have not been in a similar business before. There are several new categories that have sprung up in India such as retailing of consumer products, designer wear, baby products, jewellery, electronics, luxury brands & accessories, besides group buying and the good old travel & ticketing.

In order to capture the latest trends and under currents in the fast paced e-commerce business, VCCircle is back with its immensely successful E-commerce Forum for the second time this year. The forum will deliberate on key execution issues faced by entrepreneurs and investors, the emergence of an e-commerce ecosystem, and will also provide a platform for entrepreneurs from several new e-commerce categories.


Agenda

8:30am - 9:30am
Tea & Registration

9:30am - 9:40am
Introduction Note
Sahad P.V., Founder & Editor, VCCircle

9:40am – 10:10am
Keynote: The Future of The Indian Internet Economy

Ajith Balakrishnan – Founder, Rediff

10:10am – 11:10am
Panel 1: The Indian E-Commerce: A Status Check & Where Are We Headed
Several large e-commerce companies have been building out businesses for a year or so. What has been their learnings so far? Have they been able to stick to their original businessplans or were there surprises? What is the market reality? Have category leaders been established? Do you need large amounts of capital to build out an e-commerce business now? The CEOs of top e-commerce companies will debate the finer details of running an e-commerce business and what it takes to run the long haul.

Manik Arora – MD, IDG Ventures India (Moderator)
Sundeep Malhotra - CEO, Home Shop18
Vishal Mehta - CEO, Infibeam
Mukesh Bansal - CEO, Myntra
Kunal Bahl - CEO, Snapdeal
Murli Krishnan - Country Manager, eBay India

11:10 am – 11:30am
Tea and Networking

11:30am – 12:30pm
Panel 2: The Rise Of New E-Commerce Categories: Can They Scale?
We’ve witnessed the introduction e-commerce startups in niche markets such as jewellery, baby products, designer wear among others. What is the potential for more such market segments for India E-Commerce industry? Which are the new attractive segments? How are the products/market segments for success stories in this segment characterized? How scalable are the opportunities? How many companies can each segment support?

Vani Kola - MD, IndoUS Ventures (Moderator)
Kashyap Dalal - CEO, Inkfruit
Mithun Sacheti - MD, Carat Lane
Sanjay Nadkarni - Founder & CEO, Babyoye
Shailesh Lakhani - Vice President, Sequoia Capital

12:30pm – 12:50pm
Presentation:- Value Creation through Brand Building

Rajesh Sharma – Associate Vice President, Brand Capital

12:50pm – 2:00pm
Lunch & Networking

2:00pm – 3:00pm
Panel 3:- E-Commerce & Offline Play: What Attracts Large Retailers To The Game?
Large Indian retailers have been getting into e-commerce. What draws them? What are the learnings in implementing an e-commerce offshoot? Is the offline brand helping in e-tailing? What categories are working currently?

Mahesh Murthy - Managing Partner, Seedfund (Moderator)
Rajiv Prakash - Advisor, Digital Businesses , Future Group
Kashyap Mehta - Head E-Commerce, Infiniti Retail Ltd
Anaggh Desai - CEO, Bombay Stores

3:00pm – 3:15pm
Tea & Networking

3:15pm – 4:15pm
Panel 4: E-Commerce Ecosystem: Infrastructure Enablers & Service Providers
Is there a well developed a e-commerce ecosystem? What are the opportunities for technology providers, hosting services, software implementers/ With an increase in fuel, transit and packaging costs, can free shipping be a viable long term feature? Cash maybe the preferred route going forward, how can it be tackled logistically while avoiding payment cancellations? How to manage backend supply chain to enable seamless, quick, delivery of physical inventory at customer doorstep?

Alok Mittal - MD, Canaan Partners India (Moderator)
Anil Rajpal - Head, Retail (CPG), TCS
Shrinivas Vasu - MD, Billdesk
Jasjit Sawhney - Chairman & MD, Net4
Percy Avari - Country Manager, Aramex
Vikaas Gutgutia - MD, Ferns n Petals

4:15pm – 4:30pm
Concluding Remarks

4:30pm – 5:30pm
VCCircle Lounge
A special VCCircle initiative, where companies and investors can meet and network in a structured manner in a separate enclosure. Here 10 select companies can make a 5-minute elevator pitch to 10 select private equity investors and venture capitalists/ Angel Investors.

5:30pm onwards
VCCircle Unwind


Our Sponsors & Partners

Associate Partner
Supporting Partner
UNWIND PARTNER
Networking Partner

Want to be part of it?

VCC Events opens up the avenues for participation. Join hands to be a part of India’s largest gathering of alternative investments leaders, industry stakeholders and Asia’s influential limited partners, general partners and marquee advisors. Your chance to actively participate and augment yourself as thought leaders.


Venue :

Trident BKC, Mumbai

Trident BKC, Mumbai


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