Introduction

VCCircle E-Commerce Forum 2010: Are we at an inflection point?
An exclusive offline meetup to capture the latest trends in Indian e-commerce.

Ten years after the great dotcom crash, the Indian e-commerce is finally standing at a crossroads. Fuelled by a growing broadband and mobile population, and as Indian consumers shed their fears to make transactions online, there are all indications that e-commerce is finally taking off.


The business environment for online commerce is much more real today, compared to a decade back when the dotcom froth turned into a bust. India’s changing demographic profile, higher disposable incomes, and a well-heeled and tech-savvy urban population are driving this trend. The trend will only get stronger with a new regime of 3G and broadband wireless access set to become a reality in India. Indians are also early adopters of the latest internet phenomena like social networking and social media, strengthening internet as a medium and channel to conduct commerce.

Key trends

* Online book buying is back with a leading retailer selling a book a minute online.
* There is customer delight with prompt delivery and flawless payment mechanisms building trust in consumers.
* Online travel ticketing has gotten mature with more and more Indians making their travel plans online - be it on third party websites or airline sites.
* Classifieds have made a successful transition online with jobs and matrimonial taking the lead.
* Online retailers are now pushing a larger number of categories such as electronics and white goods.
* Innovative models like group buying are being tested and launched in the market.
* Exclusive and membership based fashion discount stores are mushrooming.

As these trends unfold, entrepreneurs of all hues and investors are keenly watching the consumption behavior of this online-tuned population. This space, once a darling of venture capital funds and tech entrepreneurs, will continue to find takers as they are less capital intensive and highly scalable, the factors investors love. The key is to find the right model, the ability to capture the pulse of the online audience (which in many ways is fickle and is spoilt for choice), and most importantly, the execution and the customer delight.


Now, with rich experience from the first dotcom experience, both entrepreneurs and investors would take care not to rush in. So, what are the key takeaways from the 1999 days? Do we know which models to avoid and which to chase? Are we any wiser today? Are valuations in this space still unrealistic and driven by global examples like Amazon and Groupon?

This space, exciting as it may be, has a deep dark past that has burnt the aspirations of many a tech entrepreneur and a VC mainly because it had come in too early in India’s tech growth cycle. Will we get the act right the second time round?


The key questions are:

* Do we have a critical mass of online population to create a large e-commerce business?
* Do online consumers easily punch their credit card details online?
* Do we have an infrastructure to support e-commerce such as secure payment gateways, efficient logistics, and a delightful customer support?
* Are online buyers concentrated only in metros?
* Will small towns and semi-rural townships ever be part of the e-commerce story?
* And finally do Indians have a mindset to buy online or are a majority of them still fixated with physical transactions?

VCCircle has put together a unique conference where entrepreneurs, venture capital funds, technology and solutions suppliers and ecosystem watchers will try to demystify and navigate the changing contours of the great Indian e-commerce story.


Agenda

9:00am - 9:15am
Introduction Note
Sahad P.V., Founder & Publisher, VCCircle Network

9:30am - 10:40am
Panel I: E-commerce in India: Are we at an inflection point?
- The early success stories indicating a take-off of e-commerce in India.
- B2B and B2C
- An analysis of online consumer behavior.
- The macro versus micro factors affecting e-commerce.
- Are there viable and scalable models in Indian e-commerce space?
- The hype versus reality.
- Execution. Execution and Execution.
- Is mobile payments the way of the future?
- Growth of credit cards, alternate options like debit, cash on delivery, net payment

Mahesh Murthy - Managing Partner, Seedfund (Moderator)
Vivek Nayak - COO, Avenue India Pvt Ltd.
Manik Arora - MD, IDG Ventures
Murugavel Janakiraman - Founder, Consim Info Pvt. Ltd.
K Vaitheeswaran - CEO, Indiaplaza.in

10:40am - 11:20am
Keynote Interview With Flipkart Founders
Sachin Bansal & Binny Bansal, Founders, Flipkart
Mohanjit Jolly - Executive Director, Draper Fisher Jurvetson

11:20am - 11:50am
Tea & Networking Break

11:50am - 1:00pm
Panel II: In Search Of India’s Amazon
- Will the retailing of pin-to-plane spread work in India?
- Is Indian online commerce restricted to a few niches?
- Beyond travel: What are other emerging themes?

Bejul Somaia - MD, Lightspeed Venture Partners (Moderator)
Subrata Mitra - Partner, Accel Partners
Alok Mittal - MD, Canaan Partners
Harish Bahl - Founder & CEO, Smile Interactive
Amarinder Dhaliwal - Head, eCommerce, Times Internet Limited

1:00pm - 2:00pm
Lunch & Networking

2:00pm - 3:00pm
Panel III: VCCircle Red-Hot
- Books or multiple categories?
- Fashion discount stores
- Group buying and deals junkies
- Is the online consumer a bargain-hunter and a value-shopper only?

TC Meenakshisundaram - MD, IDG Ventures (Moderator)
Kunal Bahl - Head, Snapdeal
John Kurivilla - Founder & CEO, Taggle
Kunal Sinha - Founder & CEO, Rx HealthCare Magic
Suvir Sujan - Co-Founder, Nexus Venture Partners

3:00pm - 3:40pm

Fireside Chat: The Future Of Indian Internet: Will It Be Dominated By Transaction Based Models?
Shailendra Singh - MD, Sequoia Capital India (Moderator)
Sanjeev Bikhchanchani - Founder & Executive Vice Chairman, Naukri.com
Avnish Bajaj - MD, Matrix Partners India

3:40pm - 4:40pm
Tea & Networking break

3:40pm - 4:40pm
VCCircle Lounge
A structured networking Initiative where 10 fast-growing e-commerce companies will get to sell their stories to India’s prolific venture capital & PE Funds in a structured & defined 60-minute exclusive session.

4:40pm - 6:00pm
VCCircle Spark
A platform featuring select entrepreneurs and some of India's self-styled and unique enterprises. Spark will literally be a journey into the life of the enterprise, from the time it started to its unique propositions to how it tackled business environment and internal challenges. Spark is aimed to be an interactive platform where entrepreneurs can highlight key milestones and critical lessons learnt along the way.

Mukesh Bansal - CEO, Myntra
Dhiraj Kacker - Founder & CEO, Canvera
Mohit Dubey - CEO, Carwale
Vishal Mehta - CEO, Infibeam.com

6:00pm - 6:15pm
Concluding remarks

6:15pm - 8pm
VCCircle Unwind
VCCircle Unwind, a zone of informal networking over cocktails.


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VCC Events opens up the avenues for participation. Join hands to be a part of India’s largest gathering of alternative investments leaders, industry stakeholders and Asia’s influential limited partners, general partners and marquee advisors. Your chance to actively participate and augment yourself as thought leaders.


Venue :

ITC Windsor, Bengaluru

ITC Windsor, Bengaluru

Contact: Business Attire

Distance: 25, Windsor Square, Golf Course Road, Bangalore 56


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