Introduction

News Corp VCCircle E-commerce Summit
Back to basics - building businesses on customer - centric unit economics

Gone are the days when most e-commerce players operated only on discounting based business models. With investors sniffing around to invest in e-commerce companies that display a strong revenue model, discounting is no longer the name of the game for e-commerce players. Moving over from an era of freebies, massive discounts and under-pricing, entrepreneurs and investors have become wary of their cash burn rates. Sustain or perish seems like the new mantra for start-ups and investors. How can companies then, ensure sustainability alongside profitability?

With hundreds of start-ups mushrooming every month, to increased funding from private players, the need for a positive unit economics has never been stronger. Positive unit economics, vouch investors, sheds more realistic light on a company’s business performance. With companies taking cognizance of this, start-ups and e-commerce players are shifting gears from discounting, freebie based business models to a revenue model based on unit economics. This, coupled with leveraging artificial intelligence in boosting online sales has led to emergence of newer business models. All this combined with big ticket investments and a larger appetite for risk taking, e-commerce industry is slated for monumental growth.

Add to this, the Indian government’s recent initiatives such as demonetization and emphasis on creating a cashless economy, the development of the e-commerce sector is estimated to reach a multi-fold growth.

We all agree that there is a huge scope of growth for e-commerce in India, which can be fast tracked if industry stakeholders come together on a single platform and discuss challenges and probable solutions to these. Against this backdrop, News Corp VCCircle is organizing 9th E-commerce summit on 16th June 2017 in Mumbai.

The event will focus on:
-Trends in e-commerce
-Investor outlook 2017
-Emergence of new business models
-Businesses and valuations
-Leveraging e-commerce enablers to maximize revenues viz. logistics, payments, digital marketing
-Understanding the legal aspects in e-commerce

Attend this must-go-to event powered by unrivalled content, eminent speakers and curated sessions to help you network with investors, understand the way forward for investments, build your business, maximize your returns, retain customers profitably and make connections.


Agenda

09:00 am - 10:00 am
Registration

10:00 am - 11:00 am
Panel Discussion 1: E-commerce 2017: The rise of new business models: Ensuring profitability & sustainability
India is one of the fastest growing e-commerce economies. With demonetization, start-up India, digital India and a plethora of other initiatives shaping up, India is propelled towards an e-commerce boom. However, there is also a certain amount of ambiguity among the e-commerce enthusiasts on:

 • What does the future of e-commerce look like? Are we headed towards a business model based purely on unit economics? How are these different business models     leading to unit economics and increased margins?
 • What will be some of the growth drivers for the e-commerce industry? Is the sector looking at evolving newer models viz horizontal vs. vertical, B2C vs. B2B, subscription     commerce to ensure survival of the fittest? What are some steps to create a market-fit product?
 • With focus moving away from growth in GMV to KPIs like unique transacting users, Net promoter scores (NPS), repeat users etc., how can e-commerce companies stay     ahead in the race?
 • How can we integrate various e-commerce enablers to ensure a seamless customer experience?

Ambareesh Murty - Founder & CEO, Pepperfry
Sandeep Aggarwal - Founder, Droom.in
Sankalp Agarwal - CEO, TravelTriangle
Chinmay Agarwal - Co-founder and CTO, Jugnoo
Pankaj Naik - Co-head Digital and Technology Investment Banking practice, Avendus Capital Pvt Ltd (Moderator)

11:00 am - 11:15 am
Special Address: Back to basics - building businesses on customer - centric unit economics
Gone are the days of freebies, discounts and creating no-profit promotional campaigns to attract customers. For some time now, the investor and entrepreneur focus has been increasingly towards creating businesses that are profitable from start, and, scalable in the next level.  The key words are 'unit-economics' and 'market-fit approach'. Talks aside, has the industry been able to bring this in practise and move away from 'GMV? What are some 'sure-to-do's for the stakeholders?

Falguni Nayar, CEO, Nykaa.com

11:15 am - 11:30 pm
Networking Break

11:30 am - 12:30 pm
Panel Discussion 2: What I did right? Understanding the consumer psyche and build business cases around it
A latest report states that men in India shop 3X more than women, Cash on delivery remain the most preferred online payment method, 60 % of online purchases happen during the office hours!. Surprised? And these are just the top of the pyramid.  This session will delve deeper to understand psyche of present day ecomm consumer, its demographics, hot geographies, impulsive categories, buying and loyalty behaviours etc. This will help entrepreneurs to align their offerings with market and investors to understand rational of market demand.

Avnish Anand - Co-founder, CaratLane.com
Dharmil Sheth - Co-founder, Pharmeasy
Saahil Goel - Co-founder & CEO, Kraftly
Pranay Surana - Co-founder & COO, Flyrobe
Lizzie Chapman - Co-Founder & CEO, ZestMoney
Rutvik Doshi - Director, Inventus Advisors India (Moderator)

12:30 pm - 01:30 pm
Networking Lunch

01:30 pm - 02:30 pm
Panel Discussion 3: Consolidation and Exits: What is the investor thinking?
In the e-commerce sector, there are huge obstacles when it comes to generating cash flows. The combined losses of Big three e-commerce players Flipkart, Amazon and Snapdeal  surged from $60 billion (Rs 385,950 crore) in FY15 to $117 billion (Rs 752,602 crore) in FY16. However, on other hand, the online shopping trend is forecasted to increase by 45% annually in the next 2 years. Considering the balance between opportunities and risks, plainly, the investors stand to gain by consolidations or exits. However, are consolidation and exits simple fare? What are the strategic issues? What are some legal hurdles that organizations should consider? What are some pointers for due diligence?

Vishal Gandhi - Founder, Gandhi & Associates
Navin Honagudi - Investment Director, Kae Capital
Anshu Prasher - Director, InnoVen Capital India
Sanjay Mehta - Angel Investor (Moderator)

02:30 pm - 02:45 pm
When Downtime is Not an Option - Presentation by Karan Kirpalani, Associate Vice President - Products & Services, Netmagic

02:45 pm - 03:15 pm
Fireside Chat: Indian ecommerce and valuations
Companies don’t get valued only for business plans, GMV’s or sales but rather some crucial elements are unit economics and scalability. Of late, we saw major ecommerce players were under scanner and their changing valuations. What does this mean for the Indian ecommerce space? A fireside discussion on what’s happening and what can entrepreneurs expect in the coming times?

Interviewee - Saurabh Kochhar, Co-founder & CEO - Foodpanda
Interviewer - Manu Toms, Associate Editor - News Corp VCCircle

03:15 pm - 03:30 pm
Networking Break

03:30 pm – 04.00 pm
Showcase session
We bring our Showcase session, a curated platform that brings a set of handpicked innovative startups to make an elevator pitch to select jury of angel investors, houseful of VCs & fellow entrepreneurs. This is also an opportunity to early stage, pre-revenue, startups as well to grab investor attention.

Jury
Sanjay Mehta - Angel Investor
Navin Honagudi - Investment Director, Kae Capital
Anshu Prasher - Director, InnoVen Capital India

04:00 pm - 04:45 pm
Panel Discussion 5: Logistics: The game changer in e-commerce
 • Role of logistics in maintaining per unit profits
 • What impact will GST implementation have on logistics?
 • What are the different logistic models that are evolving?
 • How will companies maintain their delivery standards while catering to customers in the Tier 2, Tier 3 and rural markets?
 • How will companies tackle the reverse pick –up challenge?
 • How can we explore predictive analysis, packaging innovations and newer modes of delivery (delivery drones) to help translate the business model into higher     productivity?

Abhishek Bansal - Co- founder & CEO, Shadowfax    
Sivram SD - Vice President - Corporate Strategy and Planning, Ecom Express Private Limited    
Mithun Srivatsa - Co-founder, Blow Horn
Rajinder Balaraman - Vice President, Matrix Partners (Moderator)


Speakers

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Abhishek Bansal

Co- founder & CEO, Shadowfax
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Ambareesh Murty

Founder & CEO, Pepperfry.com
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Anshu Prasher

Director, InnoVen Capital India Pvt. Ltd
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Avnish Anand

Co-founder, CaratLane.com
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Chinmay Agarwal

Co-founder & Chief Technology Officer, Jugnoo
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Dharmil Sheth

Co-founder, Pharmeasy
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Falguni Nayar

CEO, Nykaa.com
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Karan Kirpalani

Associate Vice President - Products & Services, Netmagic
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Lizzie Chapman

Co-founder & CEO, ZestMoney
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Mithun Srivatsa

Co-founder, Blow Horn
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Navin Honagudi

Investment Director, Kae Capital
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Pankaj Naik

Co-head Digital and Technology Investment Banking practice, Avendus Capital Pvt Ltd
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Pranay Surana

Co-founder & COO, Flyrobe
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Rajinder Balaraman

Vice President, Matrix Partners | @matrixindiavc
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Rutvik Doshi

Director, Inventus Capital Partners
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Sandeep Aggarwal

Founder, Droom.in
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Saahil Goel

Co-founder & CEO, Kraftly
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Sankalp Agarwal

CEO, TravelTriangle
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Saurabh Kochhar

CEO & Co-founder, Foodpanda | @foodpandaIndia
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Sanjay Mehta

, Angel Investor
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Sivram SD

Vice President - Corporate Strategy and Planning, Ecom Express Private Limited
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Vishal Gandhi

Founder & Managing Partner, Gandhi & Associates

Our Sponsors & Partners

Infrastructure Partner
Session Partner
Supporting Partner

Want to be part of it?

VCC Events opens up the avenues for participation. Join hands to be a part of India’s largest gathering of alternative investments leaders, industry stakeholders and Asia’s influential limited partners, general partners and marquee advisors. Your chance to actively participate and augment yourself as thought leaders.


Venue :

Taj Lands End, Mumbai

Date: June 16
Venue: Taj Lands End, Mumbai


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