08:30 am - 09:45 am
Registrations
09:45 am - 10:00 am
Welcome Address
10:00 am - 10:25 am
Keynote Address: Success Story: Creating a loyal brand
This address will share nuances of making a great brand story fetching repeat and loyal customer base. Why do cult followings develop and why do some campaigns go viral irrespective of minimalistic communications. This session is reflection on past, analysis of the present and ascertaining trends of the future that brands can leverage on.
CVL Srinivas - CEO South Asia, GroupM
10:25am - 11:10 am
Panel Discussion 1: The changing face of India’s loyalty ecosystem: Industry leaders on innovative incentives
Curators of some of the most successful loyalty initiatives in the industry will set tone for the conclave, giving an overview of the loyalty market in India and what can be done to make loyalty an integral part of business making. What are the key rules of consumer engagement along with do’s and the don’ts?
Arnika Dixit - VP & Head - Marketing, India and South Asia, American Express
Gunjan Soni - CMO, Myntra
Manmeet Vohra - Director - Marketing and Category, TATA Starbucks
Kartik Jain - EVP, Head Marketing & Customer Analytics, HDFC Bank
Bijaei Jayaraj - Founder & CEO, Loylty Rewardz (Moderator)
11:10 am - 11:15 am
Room Wide Discussion
11:15 am - 11:35 am
Networking Break
11:35 am - 12:20 pm
Panel Discussion 2: Creating segment specific vs generic loyalty initiatives
Up till now, organizations are majorly using rewards and point system to attract customers to revisit. However, does it really attract different segments or is it one medicine for every cure? How can loyalty strategies differ for each segment and how can they be integrated to create one umbrella for one organization? What are the push and pull factors employed by the brands? What are the key strategies which can be implemented to engage consumers in a segment specific ways?
Siddhartha Pahwa - CEO, Meru Cabs
Sanjay Vakharia - Director & COO, Spykar Lifestyles
Pankaj Shah - CEO - Retail & Merchandising, Gitanjali Gems Ltd.
Vani Dixit - Vice President & Loyalty Head, Axis Bank
Aashish Walia - Head - Marketing , IndiaFirst Life Insurance Company Ltd
Aditya Rath - Partner, KPMG (Moderator)
12:20 pm - 12:25 pm
Room Wide Discussion
12:25 pm - 12:55 pm
Presentation by Loylty Rewardz Mngt Pvt. Ltd.
12:55 pm - 01:00 pm
Room Wide Discussion
01:00 pm - 01:05 pm
Announcing the winners of Loyalty online contest
01:05 pm - 02:10 pm
Networking Lunch
02:10 pm - 02:30 pm
Special Address: Justifying Loyalty Incentive: What's the new way to seek out loyalty? What's IncentiveNext? What's LoyaltyNext?
Several VC/PE backed firms recently went on price wars, offering huge discounts to consumers. The per unit profit went down and so did investors’ confidence. Initiating any consumer engagement strategy therefore requires that the business establishes the expectations behind the loyalty program, has a clear investment and spend value and also understands the real return of running a program for business.
Harish Bijoor - CEO, Harish Bijoor Consults
Industry Talks
02:30 pm - 02:45 pm
Talk 1: Loyalty initiatives in the banking sector
Banks with a loyal consumer base have been leading India’s loyalty market over the years. What can banks do to scale up their loyalty programs and bring more consumers into their fray? How has inception of technology impacted them and how do they plan to utilise it to enhance consumer loyalty.
Rajat Mehta - Senior President & Country Head- Brand, Digital & Retail Marketing, YES BANK
02:45 pm - 03:30 pm
Panel Discussion 3:The rural capture: How we were able to make a breakthrough - challenges and beyond
Rural consumer goods market is anticipated to increase at a CAGR of 17.7 per cent to reach US$ 100 billion during 2012-2025 (India Brand Equity Foundation’s report). Despite this whooping number for foreseeable business, the brands penetration in the rural geographies has been fairly limited. What are views of brands that were able to establish their presence in the hinterlands? What different strategies can upcoming brands adopt which will help them compete with the settled ones?
Manav Dhanda - Group CEO, Sri Adhikari Brothers Group
Shalabh Saxena - Director Marketing & Customer Retention, Canara HSBC Life Insurance
Dalveer Singh - Head Experiential Marketing - APAC, Dialogue Factory
Abhishek Malhotra - Partner - Asia Pacific, AT Kearney (Moderator)
03:30 pm - 03:35 pm
Room Wide Discussion
03:35 pm - 03:55 pm
Networking Break
03:55 pm - 04:10 pm
Talk 2: Loyalty & hospitality: Creating brand ambassadors, internally and externally.
What key factors will help establish successful loyalty initiatives in the hospitality sector? The growing consumer demand in hospitality and hotel businesses and the ‘asset heavy’ nature of the sector necessitates a receptive and an impactful loyalty program. How are some of the players working towards that and what are some of the best practices?
Rahul Pandit - MD & CEO, Ginger Hotels
04:10 pm - 04:55 pm
Panel Discussion 4: Learning from startups
Startups are mostly limited on – financial resources, consumer data and engagement strategies. However, where they change the game is passion and out-of-the-box ideas. This panel will discuss how startups are achieving more niche consumers and building up on limited segment rather than going for larger masses.
Nitin Agarwal - AVP & Head of Marketing, ShopClues.com
Manisha Sood - Country General Manager, Fitbit India
Radhika Binani - CPO, Paisabazaar.com
Neha Motwani - Founder & CEO, Fitternity
Aakrit Vaish - Co-founder & CEO, Haptik
Srini Vudayagiri - Partner, Peepul Capital (Moderator)
04:55 pm - 05:00 pm
Room Wide Discussion