Overview

VCCircle India Loyalty Conclave 2016

Loyalty as a concept for business development and sustenance is slowly but surely gaining traction in Indian market. With large chunk of consumers moving towards online platforms and organised retail for purchases, hospitality and lifestyle needs, the industry today has a large data bank at its disposal, which, if used effectively can provide valuable insights on consumer behaviour and marketing strategies. Going with the view that in the present competitive landscape, customer satisfaction is important but consumer loyalty is priceless, businesses today find it essential to have a well-designed loyalty program in place, which will help their ventures move to the next level.

Of course, while multiple industries are trying to get hands-on approach to drive consumer loyalty, the sectors with large consumer sects and big data are leading the race. These sectors include banks, retails, hospitality and hotel businesses, consumer durables and more.

However, things are easier said than done and same is the case with building loyalty. Most organizations feel that price points are sure shot ways of building loyalty and this has led to series of discount wars. However, Apple products are key examples to prove that price is not a single differentiator. So then what are some of the key factors to ensure a consumer retention? What can be some inter-industry learnings that can be derived to build loyalty? What are some best business practises followed globally which can be cloned to ventures in India?

In order to delve deeper into Indian loyalty market and understand the tenets of a successful loyalty initiatives, News Corp VCCircle is delighted to present the 6th edition of India Loyalty Conclave in December. The conclave will host leading CMOs, CXOs, innovators, and customer retention & engagement specialists from leading brands and businesses.


Agenda

08:30 am - 09:45 am
Registrations

09:45 am - 10:00 am
Welcome Address

10:00 am - 10:25 am
Keynote Address: Success Story: Creating a loyal brand
This address will share nuances of making a great brand story fetching repeat and loyal customer base. Why do cult followings develop and why do some campaigns go viral irrespective of minimalistic communications. This session is reflection on past, analysis of the present and ascertaining trends of the future that brands can leverage on.

CVL Srinivas - CEO South Asia, GroupM

10:25am - 11:10 am
Panel Discussion 1: The changing face of India’s loyalty ecosystem: Industry leaders on innovative incentives
Curators of some of the most successful loyalty initiatives in the industry will set tone for the conclave, giving an overview of the loyalty market in India and what can be done to make  loyalty an integral part of business making. What are the key rules of consumer engagement along with do’s and the don’ts?

Arnika Dixit - VP & Head - Marketing, India and South Asia, American Express
Gunjan Soni - CMO, Myntra
Manmeet Vohra - Director - Marketing and Category, TATA Starbucks
Kartik Jain - EVP, Head Marketing & Customer Analytics, HDFC Bank
Bijaei Jayaraj - Founder & CEO, Loylty Rewardz (Moderator)

11:10 am - 11:15 am
Room Wide Discussion

11:15 am - 11:35 am
Networking Break

11:35 am - 12:20 pm
Panel Discussion 2: Creating segment specific vs generic loyalty initiatives
Up till now, organizations are majorly using rewards and point system to attract customers to revisit. However, does it really attract different segments or is it one medicine for every cure? How can loyalty strategies differ for each segment and how can they be integrated to create one umbrella for one organization? What are the push and pull factors employed by the brands? What are the key strategies which can be implemented to engage consumers in a segment specific ways?

Siddhartha Pahwa - CEO, Meru Cabs
Sanjay Vakharia - Director & COO, Spykar Lifestyles
Pankaj Shah - CEO - Retail & Merchandising, Gitanjali Gems Ltd.
Vani Dixit - Vice President & Loyalty Head, Axis Bank
Aashish Walia - Head - Marketing , IndiaFirst Life Insurance Company Ltd
Aditya Rath - Partner, KPMG (Moderator)

12:20 pm - 12:25 pm
Room Wide Discussion

12:25 pm - 12:55 pm
Presentation by Loylty Rewardz Mngt Pvt. Ltd.

12:55 pm - 01:00 pm
Room Wide Discussion

01:00 pm - 01:05 pm
Announcing the winners of Loyalty online contest

01:05 pm - 02:10 pm
Networking Lunch

02:10 pm - 02:30 pm
Special Address: Justifying Loyalty Incentive: What's the new way to seek out loyalty? What's IncentiveNext? What's LoyaltyNext?
Several VC/PE backed firms recently went on price wars, offering huge discounts to consumers. The per unit profit went down and so did investors’ confidence. Initiating any consumer engagement strategy therefore requires that the business establishes the expectations behind the loyalty program, has a clear investment and spend value and also understands the real return of running a program for business.

Harish Bijoor - CEO, Harish Bijoor Consults

Industry Talks

02:30 pm - 02:45 pm
Talk 1: Loyalty initiatives in the banking sector
Banks with a loyal consumer base have been leading India’s loyalty market over the years. What can banks do to scale up their loyalty programs and bring more consumers into their fray? How has inception of technology impacted them and how do they plan to utilise it to enhance consumer loyalty.

Rajat Mehta - Senior President & Country Head- Brand, Digital & Retail Marketing, YES BANK

02:45 pm - 03:30 pm
Panel Discussion 3:The rural capture: How we were able to make a breakthrough - challenges and beyond
Rural consumer goods market is anticipated to increase at a CAGR of 17.7 per cent to reach US$ 100 billion during 2012-2025 (India Brand Equity Foundation’s report). Despite this whooping number for foreseeable business, the brands penetration in the rural geographies has been fairly limited. What are views of brands that were able to establish their presence in the hinterlands? What different strategies can upcoming brands adopt which will help them compete with the settled ones?

Manav Dhanda - Group CEO, Sri Adhikari Brothers Group
Shalabh Saxena - Director Marketing & Customer Retention, Canara HSBC Life Insurance
Dalveer Singh - Head Experiential Marketing - APAC, Dialogue Factory
Abhishek Malhotra - Partner - Asia Pacific, AT Kearney (Moderator)

03:30 pm - 03:35 pm
Room Wide Discussion

03:35 pm - 03:55 pm
Networking Break

03:55 pm - 04:10 pm
Talk 2: Loyalty & hospitality: Creating brand ambassadors, internally and externally.
What key factors will help establish successful loyalty initiatives in the hospitality sector? The growing consumer demand in hospitality and hotel businesses and the ‘asset heavy’ nature of the sector necessitates a receptive and an impactful loyalty program. How are some of the players working towards that and what are some of the best practices?

Rahul Pandit - MD & CEO, Ginger Hotels

04:10 pm - 04:55 pm
Panel Discussion 4: Learning from startups
Startups are mostly limited on – financial resources, consumer data and engagement strategies. However, where they change the game is passion and out-of-the-box ideas. This panel will discuss how startups are achieving more niche consumers and building up on limited segment rather than going for larger masses.

Nitin Agarwal - AVP & Head of Marketing, ShopClues.com
Manisha Sood - Country General Manager, Fitbit India
Radhika Binani - CPO, Paisabazaar.com
Neha Motwani - Founder & CEO, Fitternity
Aakrit Vaish - Co-founder & CEO, Haptik
Srini Vudayagiri - Partner, Peepul Capital (Moderator)

04:55 pm - 05:00 pm
Room Wide Discussion


Speakers

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Aakrit Vaish

Co-founder & CEO, Haptik Inc
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Aashish Walia

Head Marketing, IndiaFirst Life Insurance
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Abhishek Malhotra

Partner, Asia Pacific, AT Kearney | @ATKearney
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Aditya Rath

Partner, Management Consulting, KPMG | @KPMGIndia
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Arnika Dixit

Vice President-Marketing, Head of Central Marketing Organization, American Express
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Bijaei Jayaraj

Founder & CEO, Loylty Rewardz | @loyltyrewardz
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CVL Srinivas

CEO South Asia, GroupM | @GroupMIndia
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Dalveer Singh

Head Experiential Marketing - APAC, Dialogue Factory
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Harish Bijoor

CEO, Harish Bijoor Consults Inc
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Kartik Jain

EVP, Head Marketing & Customer Analytics, HDFC Bank | @HDFC_Bank
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Manav Dhanda

Group CEO, Sri Adhikari Brothers Group
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Manisha Sood

Country General Manager, Fitbit India | @FitbitIN
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Manmeet Vohra

Director - Marketing and Category, TATA Starbucks
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Neha Motwani

Founder & CEO, Fitternity.com | @FitternityIndia
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Nitin Agarwal

AVP & Head of Marketing, ShopClues.com | @ShopClues
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Pankaj Shah

CEO, Retail & Merchandise, Gitanjali Gems Ltd | @gitanjalijewel
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Radhika Binani

Chief Product Officer, Paisabazaar.com | @PaisaBazaar_in
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Rahul Pandit

MD & CEO, Ginger Hotels | @GingerHotel
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Rajat Mehta

Senior President & Country Head Brand Retail & Digital Marketing, YES BANK | @YESBANK
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Sanjay Vakharia

Director and COO, Spykar Lifestyles Pvt Ltd | @Spykarlifestyle
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Shalabh Saxena

Chief Operating Officer, Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited
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Siddhartha Pahwa

CEO, Meru Cabs | @MeruCabs
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Srini Vudayagiri

Partner, Peepul Capita?l?
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Vani Garg Dixit

Vice President- Head Loyalty, Axis Bank

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Want to be part of it?

VCC Events opens up the avenues for participation. Join hands to be a part of India’s largest gathering of alternative investments leaders, industry stakeholders and Asia’s influential limited partners, general partners and marquee advisors. Your chance to actively participate and augment yourself as thought leaders.


Venue :

Trident, Bandra Kurla, Mumbai

Date: 14th December

Address: Trident, Bandra Kurla,
Mumbai, C-56, G Block, Bandra Kurla Complex, Mumbai


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