Introduction

India Loyalty Conclave 2013

In today's globalized market place, thousands of companies cater to crores of customers daily, where brand marketers are constantly striving hard to look beyond traditional marketing strategies.

With the core motto to deliver real value to customers, generate loyalty and enhance effective customer engagement strategies, companies are eagerly adding customer driven innovative and differentiated strategies to promote their marketing campaigns.

Adopting cost effective and customer friendly loyalty programme not only benefits marketers but also has high potential to address concern of price hungry and savvy shoppers, retain the existing customers and acquire the new once. Extensive research and technology led loyalty programmes have graduated from just offering boring stamps, discounts, and coupons to customised and differentiated redemption rewards.

To learn from and network with hundreds of India’s top marketers and to gain insights on loyalty marketing in India, The VCCircle Network presents India Loyalty Summit 2013, a unique initiative which will gather 150+ India's top CMOs, CXOs, innovators, customer retention & engagement specialists from leading consumer brands and businesses, entrepreneurs, industry experts, customers from the existing ecosystem to discuss and debate on the future of loyalty industry in India.

Through the combination of diversified panels, the full day summit will discuss and debate on: the future & relevance of customer engagement in India; the right loyalty marketing for Indian customers; What do India’s marketers want in a loyalty program; Effects of coalition programs and partnerships; Innovation & technology in loyalty marketing; Leveraging advanced analytics in loyalty marketing; in addition to focused sessions on retail, clothing, FMCG, banking, travel, hospitality, QSR and consumer internet.

Join us at the premium India Loyalty Conclave 2013 to identify the latest trends, technologies, and approaches for engaging and retaining customers.


Agenda

8:30am - 9:50am
Tea & Registration

9:50am - 10:00am
Introduction Note

10:00am - 10:40am
Panel I: Discovering The Right Loyalty Marketing For India
Indian loyalty industry, one of the fastest growing sectors in India today, is naturally demanding innovation, disruption and modernity. Sectors that have used innovative customer loyalty programmes to their advantage have been hospitality, banks, airline retail, telecom & MNC and have effectively recorded high transactions. How is loyalty in its new avatar beginning to discover latest marketing models, upgrading services & facilitating complete customer experience? How influential are loyalty marketing companies in building strong customer relationship with their favorite brands? What is the impact of social media on loyalty marketing?

Deepali Naair - Chief Marketing Officer, Mahindra Holidays & Resort India Limited
Darshana Shah - Sr. VP - Marketing and Visual Merchandising, Hypercity Retail
Bedraj Tripathy - Sr. General Manager, Marketing, Godrej Interio
Sanjeev Agarwal - CEO, Gitanjali Exports Corporation Ltd
Praveer Roy - COO, Loylty Rewardz (Moderator)

10:40am - 11:20am
Special Session: What Do India's Marketers Want In A Loyalty Program?
In our special session we will have over thought leaders who drive the marketing / customer retention for India's 5 leading consumer facing brands. Here our speakers over 5-min share what they want their loyalty program to do.

11:20am - 11:50am
Tea & Networking

11:50am - 12:30pm
Panel II: Coalition Program & Partnerships: The Road Ahead
What are the opportunities and challenges? What are the limitations of a coalition loyalty program in India? What form of coalition platform can we look at in the future to optimize market opportunities? What are the benefits of a plug and play model? How to acquire & retain customers by providing more value? Can pooling of points from different currencies of various loyalty programs under a single fold be beneficial for end consumers, partners and program owners? How to overcome challenges and bring complementary merchants onboard a single platform? Is a common pool of deep customer insights derived from his overall spend pattern a great option for program owners and partners?

Bidyut Nath - Head - Customer Loyalty & Analytics, Titan Industries
Abhishek Gupta - Head - Marketing, The Mobile Store
Bijaei Jayaraj - Founder & CEO, Loylty Rewardz
Rahul Khanna - MD, Canaan Partners (Moderator)

12:30pm - 1:00pm
Loyalty Showcase
Here 5 emerging, exciting and innovative loyalty companies will present on their business, product market opportunity and how they will disrupt existing ecosystem to create value. If your company fits the profile and would like present here, write to komal.shah@vccircle.com

1:00pm - 2:00pm
Lunch & Networking

2:00pm - 2:30pm
Panel III: Use Of Technology In Loyalty Marketing
Loyalty is moving beyond points, indicating innovation in technology in the areas of process automation, database management, CRM, strong network, security and infrastructure. What will technology backed sophisticated services cost consumer companies? How can there be more advancement in technology to deliver seamless customized, tailored services? Is the technology adopted by Indian loyalty players successful in enhancing complete loyalty experience? Where are the gaps?

Anil Nama - CIO, CtrlS Datacenters Ltd
Ajay Modani - Co-founder & COO, Capillary Technologies Pvt Ltd
Aditya Save - Head - Digital Marketing & Media, Marico Industries Limited
Girish Nair - CEO, Netcore (Moderator)

2:30pm - 3:00pm
Panel IV: Use Of Advanced Analytics In Loyalty Marketing
What does it take to develop cutting edge analytical tools in fragmented data driven country like India? How do companies build expertise in fact based promotional analysis, customer segmentation, store planning? How can it improve profit margins of the company when substantial part of the marketing budget is allocated towards advanced analytical solutions? Is the use of analytics in loyalty marketing still under penetrated?

Vineet Narang - CEO, MobiQuest
Yogendra Joshi - Sr. Principal Product Manager (Loyalty and Marketing), Oracle Corporation
Srikanth Velamakanni - Co-founder & CEO, Fractal Analytics (Moderator)

3:00pm - 3:10pm
Presentation: Evolutionary Nature of Indian Consumer Loyalty Business
Bijaei Jayaraj - Founder & CEO, Loylty Rewardz

3:10pm - 3:30pm
Tea & Networking

3:30pm - 4:00pm
Sector Focus I: Retail
As competition intensifies & technology advances in retail sector, retailers & marketers are busy structuring loyalty programmes, designing multiple acts like mobile based platform, gender –based approach & non- card based model among others. So how quickly do such initiatives generate extra revenues for big retail chains? What is business growth advantages gained from loyalty marketing and analytics? Loyalty marketing is popularly gaining free publicity among the corporates, but how are they wooing sophisticated customers where mere cash rewards & discounts does not add concrete value? How are traditional loyalty models expanding and innovating upon their programs? What is lacking in the retail industry where few handful retail players are adopting customer friendly loyalty programmes?

Sandipan Ghosh - AVP - Marketing ,Ruchi Soya Group ,
Alok Saraogi - Head - Brand Marketing & Corporate Communications, Ashok Leyland Ltd
Darshana Shah - Sr. VP - Marketing and Visual Merchandising, Hypercity Retail (Moderator)

4:00pm - 4:30pm
Sector Focus II: Banking & Financial Services
Primarily, banking sector is proved to be a major source for loyalty marketing companies in evaluating transaction trends across the country, comparing trends and much more. What are the business opportunities for loyalty companies in running loyalty programs for banks? How can loyalty programmes be made more disruptive compared with the current standardized once? What are the other cross sell opportunities? How do loyalty companies craft and configure promotional offers, which is best suited to banking industry? How difficult it is to tackle with data management, duplication issues given the huge customer database of banks? How challenging it is to get integrated technology in place to capture large banking transaction where security plays a prime role? What are the advancements noticed in the last 2 to 3 years?

Yateesh Srivastava - Chief Operating Officer, Aegon Religare Life Insurance Company Limited
Sanjay Tripathy - Sr. EVP and Head, Marketing, HDFC Life Insurance
Nipun Kaushal - Head- Marketing, Product & Persistency, Star Union Dai-ichi Life Insurance Co. Ltd (Moderator)

4:30pm - 5:00pm
Sector Focus III: Travel & Hospitality
Frequent flier miles & continuous overhauling of its loyalty efforts are adding more value to travel companies in filling airline seats, and extracting repeat customers. Are frequent flier program now finding more scope of earning outside an airplane? How can an airline balance between revenues & retaining the loyalty of customers via FFP? What are the other avenues in the travel segment, where loyalty marketing is gaining more traction among consumers? Loyalty marketing, is still at the nascent stage in the hospitality space - how can it off take from here to build strong long term customer engagement? How effective will be loyalty programs in the next 2 to 3 years in filling hotels rooms? What more can be done to create repeat businesses & enchant customer experience?

Deepali Naair - Chief Marketing Officer, Mahindra Holidays & Resort India Limited
Vishal Hanmattekar - Director - Loyalty, Taj Hotels Resorts & Palaces
Abraham Alapatt - Head, Marketing & Service Quality, Thomas Cook (India) Ltd
Sushant Sreeram - VP - Marketing, HolidayIQ.com (Moderator)

5:00pm - 5:30pm
Sector Focus IV: E-Commerce & Consumer Internet
As online consumption diversifies significantly, how will such enthusiasm among Indians turn internet players to invest in loyalty programmes? Can an e-commerce brand get away from customer loyalty program, where the consumer base is gearing up extensively? What are the opportunities/challenges in the digital, classified space? How cautious is an Indian buyer when it comes to redeeming points? How can companies get deeper loyalty traction and greater wallet spends from consumers?

Manish Taneja - CEO, Purplle.com
Sushant Sreeram - VP - Marketing, HolidayIQ.com
Kashyap Vadapalli - CMO & Head - New business, Pepperfry
Manu Midha - VP, Planning & Operations, Infibeam Incorporation Limited (Moderator)

5:30pm - 6:00pm
Loyalty Awards 2013
As a part of the initiative, we are hosting Loyalty Awards 2013, a special initiative to celebrate and recognize some of the best innovations and disruptions in loyalty marketing in India. These awards will be given in the following categories:
Best Retail Loyalty Program
Best Banking Loyalty Program
Best Travel & Hospitality Loyalty Program
Best E-Commerce & Consumer Internet Loyalty Program

The votes and nominations are being collected by consumers and the loyalty marketing ecosystem. The awards will be announced and given away on 18th December, ITC Grand Central at the conclave. for the nomination form.

6:00pm - 6:10pm
Concluding Remarks


Speakers

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Abhishek Gupta

Head - Marketing, The Mobile Store
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Abraham Alapatt

Head, Marketing & Service Quality, Thomas Cook (India) Ltd
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Ajay Modani

Co-founder & COO, Capillary Technologies Pvt Ltd
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Alok Saraogi

Head - Brand Marketing & Corporate Communications, Ashok Leyland Ltd
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Bijaei Jayaraj

Founder & CEO, Loylty Rewardz | @loyltyrewardz
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Bedraj Tripathy

AVP & CMO, Integrated Marketing, Godrej Interio
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Bidyut Nath

Head - Customer Loyalty & Analytics, Titan Industries
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Darshana Shah

Sr.Vice President - Marketing and Visual Merchandising, Hypercity Retail
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Deepali Naair

Chief Marketing Officer, Mahindra Holidays & Resort India Limited
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Girish Nair

CEO, Netcore
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Kashyap Vadapalli

CMO & Head - New business, Pepperfry
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Rahul Khanna

MD, Canaan Partners India
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Sandipan Ghosh

AVP - Marketing, Ruchi Soya Group
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Sanjeev Agarwal

CEO, Gitanjali Exports Corporation Ltd
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Srikanth Velamakanni

Co-founder & CEO, Fractal Analytics
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Vishal Hanmattekar

Director - Loyalty, Taj Hotels Resorts & Palaces
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Yateesh Srivastava

Chief Operating Officer, Aegon Religare Life Insurance Company Limited

Our Sponsors & Partners

Presenting Partner

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VCC Events opens up the avenues for participation. Join hands to be a part of India’s largest gathering of alternative investments leaders, industry stakeholders and Asia’s influential limited partners, general partners and marquee advisors. Your chance to actively participate and augment yourself as thought leaders.


Venue :

ITC Grand Central, Mumbai

ITC Grand Central, Mumbai


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