5th VCCircle India Loyalty Conclave 2016
Designing Effective Loyalty Programs at the Intersection of Banking & Retail
India’s rapidly changing consumer demographics means that a young, working population is depending on branded retail spending, both online and offline, to meet their needs and lifestyle aspirations. Simultaneously, they are tapping into an array of financial services from banks and financial institution, creating a vast intersection of services between retail & banking services.
Meanwhile, customer loyalty industry continues to evolve as firms look to newer and innovative ways to better decipher customer behaviour and create tailored loyalty programs.
So what needs to happen to formulate viable, exciting and seamless loyalty programs at this intersection of banking services and branded retail to ensure consumer engagement and loyalty?.
The 5th edition of VCCircle India Loyalty Conclave, presented by Loylty Rewardz, looks to answer this and many more such questions in front of India’s loyalty Industry.
Expert panellists will discuss how the concept of loyalty has undergone a change with stakeholder coalitions using loyalty initiatives to cultivate brand loyalty. Banks, with their hugely loyal consumer base, can provide retail loyalty partners a big opportunity to meet consumer demand and boost sales.
Can coalition-based loyalty programs, between banking and retail, provide an answer to the limitations of individual loyalty programs? Can they together overhaul loyalty programs in India to make them more attractive to consumers and brands? Will this partnership address the problems of small data silos? What are the technical and legal imperatives of such collaborations?
Come join VCCircle for this one of a kind conclave, which will bring together 150+ India's top CMOs, CXOs, innovators, and customer retention & engagement specialists from leading brands and businesses.
8:30 am - 9:30 am
Tea, Networking & Registration
9:30 am - 9:45 am
Introductory Note
9:45 am - 10:30 am
Panel I: Loyalty Coalition: Overcoming the dilemma
The jury is still out on how successful loyalty initiatives based on partnerships will be in a largely unorganised retail space. What are the emerging trends that challenge this status quo? How are retailers and bankers going about their business to overcome any disadvantages associated with coalition loyalty programs? Can any learnings be derived from hospitality, airlines, and travel industries on how loyalty coalition has worked for them?
Sadashiv Nayak - CEO, Big Bazaar
Kamal Bajwa - Chief Customer Operations Officer, Tatasky Ltd
Uma Talreja - Director, Strategy, Raymond Ltd
Aditya Bhamidipaty - CEO & Co-founder, Emart Solutions India
Dheeraj Sinha - Chief Strategy Officer, Grey Group (Moderator)
10:30 am - 11:15 am
Panel II: Increasing Consumer outreach: Can banks scale up consumers for retailers?
A combined loyalty program can not only cultivate loyalty but can also help retail brands create and sustain new consumer segments. Unlike the scattered and largely unorganised retailers, the banking sector has millions of consumers and has been successful in cultivating loyalty. Can banks now play a leading role in driving consumers towards organised retail?
Sanjeev Agarwal - CEO, Gitanjali Exports Corporation Ltd
Elizabeth Venkataraman - EVP - Digital & Ecommerce, Kotak Life Insurance
Subhrangshu Neogi - Director - Marketing & Brand, Religare Enterprises
Vikas Choudhury - Managing Director, Aimia Inc (Moderator)
11:15 am - 11:45 am
Tea & Networking
11:45 am - 12:05 pm
Special Address - How To Get More Customers, The Data Driven Way?
Bijaei Jayaraj - Founder & CEO, Loylty Rewardz
12:05 pm - 12:50 pm
Panel III: Unravelling consumer data through partnership with banks
Banks, by the very nature of their industry, have huge amount of consumer data at their disposal. How can this data be utilised by retailers to better understand consumer behaviour and to create loyalty schemes and offers. How feasible is it for banks to share data with their partners and help decipher the patterns for consumer specific demands and offers. What can be done to add value to this data and come up with effective loyalty programs? How can data analytics lead the way of bridging the gaps?
Vikas Mehta - CMO | President, Mullen Lowe Lintas Group
Akshay Kamath - Sr. Manager & Head - Loyalty, Aditya Birla Retail Ltd (More)
Pratap T P - Co-Founder and Chief Marketing Officer, Qwikcilver
Rajat Mehta - Senior President & Country Head: Brand, Digital & Retail - Yes Bank
Praphul Misra - Managing Director & CEO, NetCarrots Loyalty Services (Moderator)
12:50 pm - 1:50 pm
Lunch & Networking
1:50 pm - 2:35 pm
Panel IV: Designing effective loyalty programs for online consumers: Reducing churn beyond deals & offers
Online retailers are spending a bomb on deals, offers & freebies to acquire customers online. However, most of these offers are not sustainable in the longer run and after a point, when these offers cease to exist, the retailers run the risk of losing out on a major chunk of these customers. What are the online retailers doing to put a hook into loyal customers? What can make these customers loyal to stay with them and not go to someone else who starts offering deals? Is there a key behind designing loyalty programs for online customers?
Gunjan Soni - CMO, Myntra
Naveen Kukreja - Group CMO, PolicyBazaar.com
Jitendranath Patri - Chief - Marketing Brand & Customer Loyalty, Central
Nita Kapoor - COO, Godfrey Phillips India Ltd
Aditya Rath - Partner, Management Consulting, KPMG(Moderator)
2:35 pm - 3:05 pm
Special Address - JetPrivilege : The 22 year old start-up
Manish Dureja - MD, JetPrivilege
3:05 pm - 3:35 pm
Tea & Networking
3:35 pm - 4:20 pm
Panel V: Innovating Loyalty: Startups show the way
Can the growth of startups with disruptive ideas have an impact on the Indian Loyalty ecosystem? A number of startups are utilizing technology like IoT, cloud and SaaS to develop and come up with innovative services disrupting the traditional approaches to loyalty. Their technology and disruptive ideas can be harnessed by the evolving retail players to explore and acquire new customers and further understand their tastes and demands. So what are the unique ideas which these startups have to offer, how are they approaching the loyalty space and what can they do to sustain their business?
Sameer Grover - Founder & CEO,Crownit
Satish Medapati - Founder & CEO, Bounty
Manav Sethi - Group CMO, ASKME India & Findit Malaysia
Siddhesh Bhobe - CEO, eMee
Anil V. Pillai - Director, Terragni Consulting (Moderator)
4:20 pm onwards
VCCircle Unwind
This session will provide more networking time over cocktails.
Loylty Rewardz, India's premier loyalty and rewards management company, develops comprehensive data intelligence from consumers’ spending behaviour.
With a team of over 500+ professionals who have expertise and capabilities to develop and manage large-scale turnkey loyalty solutions, Loylty Rewardz manages loyalty programs for a growing consumer base of over 1 Billion profiles in India under its flagship brand – Max Get More and enjoys more than 74% market share of all debit cards issued in India. Loylty Rewardz currently processes over 2.5 billion transactions yearly and has awarded more than 30 billion loyalty points to consumers in India till date.
Max Get More is a first-of-its-kind, multi-currency, multi-functional and dynamic consumer commerce platform that comprises India’s leading 24 banks, their consumers and 85+ retail brands in India, thereby enabling a win-win-win deal for consumers, retailers and banks. It awards loyalty points to 1 in every 2 debit card transactions in India.
Loylty Rewardz has not only pioneered in loyalty programs for India’s biggest banks but has also built a robust platform for the under-databased retail industry in India by providing technology-driven consumer insights.
It is the only loyalty management company in India with PCI-DSS certification. Its passion is supported by its strength and in-depth understanding of every aspect of loyalty management, making it a valuable partner for its clients.
Aimia Inc. (TSX:AIM) is a data-driven marketing and loyalty analytics company. We provide our clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both our clients and consumers.
With close to 4,300 employees in 20 countries, Aimia partners with groups of companies (coalitions) and individual companies to help generate, collect and analyze customer data and build actionable insights.
We do this through our own coalition loyalty programs such as Aeroplan in Canada and Nectar in the UK, and through provision of loyalty strategy, program development, implementation and management services underpinned by leading products and technology platforms such as the Aimia Loyalty Platform and SmartButton, and through our analytics and insights business, including Intelligent Shopper Solutions. In other markets, we own stakes in loyalty programs, such as Club Premier in Mexico, Air Miles Middle East and Think Big, a partnership with Air Asia and Tune Group.
Aimia India manages loyalty programs for a number of marquis clients including Axis Bank, Standard Chartered Bank, Taj Hotels Resorts & Palaces, Raymond, and Apollo Hospitals. More details available atwww.aimia.com
Our clients are diverse, and we have industry-leading expertise in the fast-moving consumer goods, retail, financial services, and travel and airline industries globally to deliver against their unique needs.
For a full list of our partnerships and investments, and more information about Aimia, visit www.aimia.com.
VCC Events opens up the avenues for participation. Join hands to be a part of India’s largest gathering of alternative investments leaders, industry stakeholders and Asia’s influential limited partners, general partners and marquee advisors. Your chance to actively participate and augment yourself as thought leaders.
Hyatt Regency, Mumbai
Date: 22nd January 2016
Address: Hyatt Regency, Sahar Airport Rd, Andheri East, Mumbai
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