Introduction

The inexpensive but sophisticated SAAS model is riding the wave for corporate India. From big to medium size to small businesses, all are now looking at adopting CRM, ERP, digital advertising, cross channel marketing strategies for improving decision- making and deploying faster business-friendly operations.

The broader question is: How is the new world of SAAS likely to bring changes within the companies across sectors? Is the trend seen to be shifting - from heavy dependency on IT to SAAS? With lots of ambitious startups entering this space, how uniquely they are able to sell their businesses in the super - competitive world. How can they take their company to the next level? Other then CRM,ERP which together contributes 80% of the market, which other segments are on CIO’s hit-list today? Will current compliance & governance standards confirm cloud computing growth and adhere to safety requirements? What are the challenges in adopting SAAS services? Are investors betting on this space big time or still they are on the cautious move?

To understand the wide range of topics related to SAAS services and its future, Techcircle will hold the third edition of its immensely successful Techcircle SaaS Forum 2014 which will bring together senior SaaS professionals, top and emerging SaaS firms, innovators as well as private equity and venture capital investors to share best business practices impacting Indian SaaS industry.


Agenda

 

8:30am - 9:30am
Tea, Networking & Registration

9:30am - 9:45am
Introductory Note

9:45am - 10:30am
Panel I: What does it take to build a world-class SaaS company out of India?
With the IT Industry working on being globally local, how difficult it is to build a world-class SaaS company out of India? How capable are Indian entrepreneurs in understanding the nuances of the global audience? How does one starts - going horizontal focusing on marketing, CRM, storage, IT or vertical focusing on specific industry like healthcare, financial services and others? What target markets to go behind: India, Outside India, developed or developing markets? How does one positions itself vis-a-vis competition? Does the CEO need to relocate to the respective major international market?

Ambarish Gupta - Founder & CEO, Knowlarity Communications Pvt Ltd
Ajay Modani - Co-founder & COO, Capillary Technologies Pvt Ltd
Atul Batra - CTO, Manthan Software Services Pvt. Ltd
Mukul Kumar - Co-founder & Senior Vice President Engineering, PubMatic
Vishal Gupta - MD, Bessemer Venture Partners (Moderator)

10:30am - 11:15am
Panel II:  Mapping SaaS footprint on burgeoning Indian SME markets: Opportunities & Challenges?
Is Indian market ready to consume SaaS services in abundance, which is still in its infancy phase? What are the major logjam SaaS providers face in India? Why is product customization an essential tool for small Indian businesses unlike best standard global practices followed by big firms? SME’s run spate of management operations like information management, workflow management, providing customer insights, customer engagement, customer feedback, retention, conversion and much more - Can adoption of SaaS services help in reducing such high management cost? How are SME’s comforted by using SaaS based applications over basic enterprise software?

Aditya Sanghi - Co-founder & CEO, Hotelogix
Bharati Jacob - Founder & Partner, Seedfund
Shivakumar Ganesan - Co-Founder & CEO, Exotel
Alok Goyal - Partner, Helion Advisors Pvt. Ltd (Moderator)

11:15am - 11:45am
Tea & Networking Break

11:45am - 12:30pm
Panel III: Importance of product management in defining an excellent product: Is it imperative?
Simply focusing on coding, features and functions doesn’t seem to be helpful, so what more can be done by product management professionals to get customer lifecycle smoother?  What is different about product management and engineering for SaaS solutions? Is there good product management talent in India? Does one need to base this function in US, closer to the customers or offshore can be the better model? At what stage does a startup qualifies that it has 'validated' its model? What do you build vs. use from open-source/ 3rd party? What are the implications in choosing any of the routes? Has the emergence of cloud changed the way for product management?

Peeyush Rai - CTO & Co-Founder, Canvera Digital Technologies Pvt Ltd
Rajat Malhotra - VP Product & Engineering, ZipDial
Harishankaran K - Co-Founder, Hackerrank
Mohan Kumar - Executive Director, Norwest Venture Partner
Suresh Shanmugham - Managing Partner, Saama Capital (Moderator)

12:30pm - 12:45pm
Presentation - “Seize the moment with Cloud”
Sanjay Siboo - Country Manager, Cloud Services, IBM India & South Asia

12:45pm - 1:45pm
Lunch & Networking

1:45pm - 2:30pm
Panel IV: Recognizing right pricing model for SaaS services: Local & Global Customers
With freemium model being most popular among the Indian masses, how can one increase revenues despite offering free trial sessions? What are different pricing models proven globally and suited for Indian companies? For a new entrepreneur, what can be the best pricing model? What are acceptable rates of monthly/quarterly/annual attrition in terms of subscriptions for emerging SaaS companies? What are the ways to overcome the subscription billing challenge for customers in India? How can one get customers to sign long term contracts vis-a-vis subscription model? What kind of (non-payment) ecosystem enablers would help the SaaS industry grow in India?

Abinash Tripathy - Founder & CEO, Helpshift
Tanuj Mendiratta - Co-founder & CEO, Appiterate
Gurpreet Singh - Co-founder & CEO, Browntape.com
Deepesh Agarwal - Co-founder, CEO, MoveInSync
Sanjay Nath - Co-founder & MD, Blume Ventures (Moderator)

2:30pm - 3:00pm
Techcircle Showcase - Powered by Nasscom 10,000 Startups
A curated platform featuring five innovative companies in the SaaS space who will come on the stage and make presentations on their path-breaking ideas, business models and niche opportunities. If you think you are one of these five companies.

Techcirce Showcase Jury
Dr. Srikanth Sundarrajan - Venture Partner, Helion Advisors Pvt. Ltd
Krishna Jha - Angel Investor, Indian Angel Network

3:00pm - 3:30pm
Tea & Networking

3:30pm - 3:45pm
Presentation - “Building Scalability in Technology and Businesses”
Prashant Jain, Director, CtrlS Datacenters Ltd

3:45pm - 4:30pm
Panel V: Latent shift in IT budgets driving SaaS adoption across industries: Opportunities & Implications
With shrinking IT budgets, limited technical service staffs, costly legacy systems, time management issues, growing need of business analytics, SaaS stands out to be the most viable option however how do companies tackle with critical data security issues that inhibits privacy at large? Why SaaS model makes sense to most of the companies? Can Indian companies trust to take the entire tech infrastructure on the cloud? CRM, ERP, emails which together contributes 80% of the market, which other programs are on the CIO’s hit-list today to integrate with business information systems in proven cost effective models? What are the advantages of adopting SaaS to COO’s, CTO’s & CMO’s of the organizations when taking their respective operations data on the cloud? Which sectors are rapidly adopting & which sectors are still seen to be laggard and why? What are the challenges that crop up while bringing in SaaS?

Girish Rowjee - Co-Founder & CEO, Greytip Software
Sriram Kannan - Founder & CEO, Nivaata Systems
Ashish Agarwal - Founder & CTO, Solutions Infini
Vinod Krishnan - Head - Business Development (South India and Sri Lanka), Amazon Internet Services Pvt. Ltd
Rehan Yar Khan - General Partner & Founder, Orios Venture Partners (Moderator)


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Venue :

Vivanta by Taj - M G Road, Bangalore

Date: 9th Oct 2014

Address:

Vivanta by Taj - M G Road, Bangalore
41/3 Mahatma Gandhi Road
Bangalore 560 001 Karnataka, India


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