8:30am – 9:30am
Tea & Registration

9:30am – 9:40am
Introduction Note

9:40am – 10:30am
Panel 1: The Future of SAAS Products From India
Why is SAAS market so relevant today and what will they disrupt? What is the future of building SAAS product businesses from India? How competitive are Indian products vis-à-vis global products? Is building a great product team here extremely hard? How different is innovation in India from innovation in a developed market ecosystem? Globally, SaaS companies are known to burn as much cash as they generate - How does it work out differently for SaaS companies from India? Is creating offshore technology and sales team an inevitable option for SaaS companies from India? Will SaaS products for Indian customers make big business?

Abhay Deshpande - Founder & CEO, Martjack
Aneesh Reddy - Co-Founder & CEO, Capillary Technologies
Atul Batra - CTO, Manthan Software Services
Alok Goyal - Partner, Helion Venture Partners (Moderator)

10:30am – 11:00am
Tea & Networking

11:00am – 12:00pm
Panel II: You Have Early Customers, Now How Do You Scale Up? Insights On Growth Hacking Techniques
After getting early customers, how do SaaS product start-ups scale up? How do companies make the transition from small to big? How do they convert from high touch to low touch? How do you get the product positioning right to generate the required inbound traction? How do early stage companies go international successfully? As a company grows, the advantage of being agile with product development, sales and other functions to some extent go away. How do you ensure a competitive element in your product? How quickly can one build a high quality product and become a leader in its space? What are the key pieces of successful execution? How do companies being discipline in product operations?

Sandeep Singhal - Co-Founder, Nexus Venture Partners
Ambarish Gupta - Founder & CEO, Knowlarity Communications Pvt Ltd
Venkat Raju - Ex-MD, ACI Worldwide Inc & an Active Angel Investor
Kaushik Thakkar - Co-Founder & CEO, Nevales
Dhiraj Kacker - Co-Founder & CEO, Canvera.com (Moderator)

12:00pm – 12:20pm
Presentation: Delivering On The Promise Of SAAS To Your Customers

Jaydeep Nargund - Head Services, Akamai Technologies

12:20pm – 1:00pm
Techcircle Runway
Here 5 handpicked SAAS products will be showcased, presenting on their product, innovation, market opportunity, business model and how they will disrupt existing markets to create value. The presentation will be followed by live feedback and Q&A with a panel of jury members. Each presenter will be given a total of 6-min on stage.

Jury members:
Aneesh Reddy - Co-Founder & CEO, Capillary Technologies
Alok Goyal - Partner, Helion Venture Partners

1:00pm – 2:00pm
Lunch & Networking

2:00pm – 3:00pm
Panel III: Building An Efficient Sales Engine; Acquiring Customers; Selling To Global Markets
How do you get the sales and customer acquisition strategy right? How do you get the cost of acquisition down? What must one do as a CEO? What should the organization do? How do you acquire large clients? How do you ensure higher conversion? How do you sell to global markets / or acquire customers in global markets? How do you maintain an agile sales function? How do you build an inside sales team? How do you not hire a sales person like you hire an engineer? How do you make channel partnerships work successfully? How do you use marketing driven and sales driven strategies? How do you leverage your website and communicate efficiently?

Harishankaran K - Co-founder, Interviewstreet
Avlesh Singh - Co-Founder & CEO, WebEngage
Aditya Sanghi - Co-founder & CEO, Hotelogix
Girish Rowjee - Co-Founder & CEO, Greytip Software
Murli Ravi - Head of South Asia Investment, Jafco Asia (Moderator)

3:00pm – 3:20pm
Tea & Networking

3:20pm – 3:40pm
Presentation: Building Smart SaaS Applications On The Cloud
Understand how you can build smart applications that are delivered in Software-as-a-Service (SaaS)model using the cloud, see how the cloud will help you save cost and scale your application in line with your business.

Ganesh Raja - Solutions Architect, Amazon Seller Services Pvt. Ltd

3:40pm – 4:30pm
Panel IV: Starting Up A SAAS Product Or Company
Specifically for entrepreneurs and teams starting up, this panel will cover: How do you create a competitive product? How do you price it? How do you decide between premium, freemium and free? How do you build a minimum viable product, iterate and run with it efficiently? How do you build an ideal customer profile? How do you prioritize which customer to target?

Robin Moses - Founder & CEO, Reach Accountant
Ravi Pratap Maddimsetty - Co-founder & CTO, Mobstac
Shivakumar Ganesan - Co-Founder & CEO, Exotel
Sanjay Nath - Co-Founder & MD, Blume Ventures (Moderator)

4:30pm – 4:40pm
Concluding Remarks