Strategy is about making choices. The outcome of this is a shared understanding of where the organization is heading, after careful consideration of the environment as well as the strengths, weaknesses, and resources of the organization. Building and obtaining consensus among decision-makers about the choices is a crucial and integral process of strategy making.
This masterclass will examine various strategic challenges faced by companies today from going digital, finding growth, building sustainable advantage, creating value for customers, and capturing emerging markets. The instructor, based on his three-decade experience working with companies across the world and his tenure as head of strategy for the Tata group, will present his unique models of strategy, marketing, and competing in business markets. These models will incorporate examples of best practice from leading companies to help the participants translate into their own context.
The full day workshop will explore strategy and marketing with interactive case studies, lectures, videos, and group discussions. The topics are many but the participants through their interaction with the instructor will guide how much time is spent on the individual topics and the depth of coverage.
OBJECTIVE:
• Understand “what is strategy” and “what is marketing”?
• Identify a superior, sustainable competitive position for a business unit while keeping the customer in the focus
• Appreciate the challenge of delivering value and ensuring profitability in business markets and in the face of digital transformation
• Appreciate the unique roles of shareholders, directors and management in Indian companies
TARGET AUDIENCE:
• CEOs, MDs, Directors and Senior Management
• Founders and Entrepreneurs
• Strategy Heads, Business Heads and Business & Strategy Consultants
• CMOs, Key Marketing Professionals
• Chief Digital Officers, Digital Marketing Professionals
• Intrapreneurs and Startups
• Private Equity and Venture Capitalists
Session I
What is Strategy? What is Marketing?
A discussion on what is strategy and why it is so challenging for companies to clearly articulate it, especially in an analytical and succinct manner. Best practice examples from companies such as Apple, Facebook, and Google will be presented.
This will be followed by a discussion of what is marketing, the instructor’s 3V model, and how it relates to strategy using diverse case studies from various industries including Airlines, Pharma, and Automobiles.
Session II
Strategy case study of Walmart USA
Understanding the strategy and success of Walmart in USA. How it’s growth options took it to emerging markets and the current online threat from Amazon. An in-depth examination of the marketing, operations, human resources, and financial models underpinning the strategy.
Session III
Wrap up of Walmart case with a participant group work on their analysis of the future of Flipkart / Walmart in India.
Session IV
Value Merchants
The unique model of B2B marketing based on the book Value Merchants which is how does one document and demonstrate value to B2B customers in monetary terms. The session will include best practice examples from numerous companies.
Session V
Living a Boardroom Battle
The story about the ouster of Cyrus Mistry as Chairman of Tata Sons and the lessons it holds for the role of promoters, board of directors and management in India
VCC Events opens up the avenues for participation. Join hands to be a part of India’s largest gathering of alternative investments leaders, industry stakeholders and Asia’s influential limited partners, general partners and marquee advisors. Your chance to actively participate and augment yourself as thought leaders.
Four Seasons Hotel, Mumbai
Date: June 22, 2018
Venue: Four Seasons Hotel, Mumbai
Drop us a line and we will call you.