Programme Director: Hasnain Zaheer - Macquarie University, Sydney, Australia
Hasnain is an experienced innovator & digital strategist, product management practitioner, trainer and researcher with a record of successfully building and launching digital products and services across start-ups and enterprise innovation teams. As a mid-career higher degree research (HDR) scholar at Macquarie University’s Faculty of Business & Economics (FBE), he has investigated how innovative digital start-ups achieve traction, introducing innovative digital start-ups as a new subject of study. In addition he has:
• Technology and product management experience as Head of Content Solutions at Yahoo! Search Marketing and product management at 24/7 Real Media in Sydney. He has worked in National Stock Exchange, its IT subsidiary NSE.IT in Mumbai.
• Experience of running a boutique digital agency for 5 years with a client case study featured in Philip Kotler’s textbook on marketing
• Conducted popular courses in digital strategy and Internet marketing at University of Sydney’s Centre for Continuing Education for more than 5 years
Program Overview
Digital innovations such as big data and analytics, cloud and mobile solutions, social media and the internet of things are changing the dynamics of competition across industries. Business leaders know they must transform their organizations in response but they don’t know HOW. Senior corporate managers and business executives find themselves face serious questions such as:
• How do I keep up with the fast pace of change in digital innovation?
• What frameworks or tools could I use to tap into the upsurge in digital innovation and quickly test ideas from within and outside?
• How do I introduce digital innovation while protecting my current business streams?
• How do I develop in-house digital capability while working productively with vendors?
• How do I build my digital foundations on an appropriate set of well-considered tools, technologies and channels?
These and many other related questions would be addressed in this one-day workshop. The aim would be to make participants familiar with a broad range of up-to-date digital concepts and issues as a Business executive.
Who should attend?
Intrapreneurs and executives tasked with digital innovation or those whose business models are being challenged by digital innovation or disruption. People most likely to benefit from this workshop are:
• General managers and executives in medium & large enterprises
• Corporate innovation, growth or strategy professionals
• Marketing and digital practitioners
Why You Should Attend?
Corporate innovations built on digital technologies and digital markets need a new mind-set, a new approach, new frameworks and new tools in order to build and scale effectively. Attending this workshop will equip you with the perspective as well as frameworks needed at the intersection of strategic management and entrepreneurship to effectively lead your ‘corporate start-ups’.
8:30 am - 9:30 am
Welcome, introduction, course structure, enunciation of key principles and foundations of digital engagement. There would also be a discussion of key trends in digital business, emerging opportunities and key sources of information including statistics.
9:30 am - 10:40 am
Processes and tools to discover value creation opportunities in digital business. How can you take the innovation process for new product and market development outside the senior managers’ cubicles and involve everyone especially the young, engaged employees in practical ways?
10:40 am - 11:00 am
Networking Tea break / Coffee break
11:00 am - 12:00 pm
Systematically analyse your digital business context. How do you ensure that strategic management works on timely, relevant environmental, competitive, market, customer and performance information without trapping them in a plethora of tools?
12:00 pm - 12:45 pm
Application and exercises on digital business analysis and value creation.
12:45 pm - 1:30 pm
Networking Luncheon
1:30 pm - 2:30 pm
Case study on a digital strategy-driven business transformation.
2:30 pm - 3:40 pm
Build your digital organisation with a capabilities approach. There would be a discussion of key challenges in digital organisation structure and resourcing and how to overcome them. Also, frameworks to bring about digital innovation in complex organisations would be discussed.
3:40 pm - 4:00 pm
Networking Tea break / Coffee break
4:00 pm - 5:00 pm
Create a customised but best practice-based foundation across functional areas especially marketing, customer service and human resource management. There would be a review of a broad range of issues associated with digital marketing channels such as metrics, conversion analysis and attribution.
5:00 pm - 5:30 pm
Case study discussion on digital transformation process and final conclusion.
VCC Events opens up the avenues for participation. Join hands to be a part of India’s largest gathering of alternative investments leaders, industry stakeholders and Asia’s influential limited partners, general partners and marquee advisors. Your chance to actively participate and augment yourself as thought leaders.
Delhi - NCR
Drop us a line and we will call you.
