Overview

News Corp VCCircle Mobile Forum 2016  
Building Mobile Businesses with a definite monetisation strategy

The Indian mobile industry is entering version 2.0. Already, there are more than one billion mobile phone subscribers in the country. Sixty per cent of Internet users in India access the World Wide Web on their cell phones, according to the Internet and Mobile Association of India. And mobile phones contribute at least 40% of all e-commerce sales in India as of 2015 compared with much lesser numbers in the UK and US.

Start-ups across sectors from healthcare to apparel sales and grocery shopping are building businesses on top of this mobile revolution and banking on growing Internet penetration to reach customers. The companies that will emerge as winners will have the most current information on new trends shaping the mobile economy and futuristic approach on monetization strategies.

What strategies will help start-ups make the best use of the mobile medium? How will interactive apps influence consumer behaviour? How do new-age businesses create an opportunity rather than seizing one? And most importantly what will the future business models centred on mobile? News Corp VCCircle's 5th Annual Mobile Forum will answer all these questions, and then some.


Agenda

8:00AM-9:30AM
Registration and Refreshments

9:30AM-9:45AM
Welcome Address by Nita Kapoor, Head, India - New Ventures, News Corp (VCCircle)

9:45AM-10:45AM
Panel 1: Future of Mobile
Mobile ads, branded & video content, Free Basics, BOTS, Gamifications, enterprise mobility are few trends which are going to change the future of mobile. Will the monetization models also change? What will the current call and data revenues evolve into? How will mobile change the definition of money? How will companies include offline models to tap into larger markets?

R Chandrashekhar - President, NASSCOM
Dilip Asbe ‎- Chief Operating Officer, National Payments Corporation of India
Sri Rajan - Chairman, Bain & Company India Pvt. Ltd.
Sanjeev Aggarwal - Senior Managing Director, Helion Advisors Private Limited
Srivatsa Krishna - Secretary to Government of Karnataka, Chairman KUIDFC (Moderator)

10:45AM-10:55AM
Room-wide discussion

10:55AM-11:10AM
Networking break

11:10AM-11:55AM
Panel 2: Trends shaping up the Mobile ads business
Globally, mobile ad spends are expected to touch US$100 billion in 2016 and capture 51 per cent of the digital market. India can have a big share of this revenue stream. Some of the trends to look out for are native advertising, in-store beacons, use of wearables, interactive ads, mobile coupons and Artificial Intelligence. Another important area which can have an impact on the mobile ad business are emergence of ad blocker software being developed by leading device makers. Considering so many innovations and challenges posed by ad blocking applications, what is the future of mobile ads?

Tushar Vyas - Chief Strategy Officer, ‎GroupM Media India Pvt Ltd
Virginia Sharma - Director, Marketing Solutions, India, LinkedIn
Martin Nygate- Founder & CEO, nanu
Deven Dharamdasani - Co-founder, Seventynine (SVG Media Pvt. Ltd.)
Mohit Bhatnagar - Managing Director, Sequoia Capital India (Moderator)

11:55AM -12:40PM
Panel 3: Monetizing Mobile: what clicks?
From branded content, innovative apps to gamification, what is the best strategy to monetize mobile? What are some of the set factors to decide the best strategy and also what does the future look like?

Vasuta Agarwal – VP & GM - India, InMobi
Vikas Agarwal - General Manager, India, OnePlus
Sunil Kulkarni – Dy Managing Director, Oxigen Services (India) Pvt. Ltd.
Arun Gupta - Co-founder, MagicTel Solutions
Aakrit Vaish - Co-founder & CEO, Haptik
Gautam Sinha - CEO, Times Internet (Moderator)

12:40PM-1:00PM
Special Address: Rural Market: A golden opportunity for the mobile businesses
Pradeep Lokhande, CEO, Rural Relations

1:00PM-2:00PM
Networking Lunch

2:00PM-2:30PM
Special Address: Content is King: A case study on Hotstar’s unique consumer and monetization model
Ajit Mohan, CEO, Hotstar

2:30PM-3:15PM
Panel 4: Investor Perspective: The future of mobile-led investments
With a range of options to choose from, how does an investor zero on one? What are the deciding factors and checklist that startups need to keep in mind. Going forward, what do investors feel about funding the mobile economy of India?

Sandeep Sinha - Co-founder and Managing Partner, Lumis Partners
Deepak Gaur - Managing Director, SAIF Partners
Sunil K Goyal - Founder & CEO, YourNest Angel Fund
Deepit Purkayastha - Co-founder & Chief Strategy Officer, Inshorts
Rishi Batra - Co-founder, COO and CFO, Fashalot
Nilesh Kothari - ‎Co-Founder and Managing Partner, Trifecta Capital (Moderator)

3:15PM-3:35PM
Special Address: China’s Mobile Economy: What can India Inc. learn?
Jessica Wong - Partner of Cyber Carrier & Vice President of Investment, Yeahmobi

3:35PM -3:50PM
Networking Break

3:50PM-4:35PM
Panel 5: The future of Video Streaming
A big chunk of mobile monetization will come through video streaming, content and advertising. Companies like Meerkat, periscope, Jigsee, Voot, Snapchat and Facebook have already integrated video streaming within their strategic models. However, one of the biggest debates which stays around mobile video is if it should be free and customer engaging or should paywalls be set before hand? Also, with offline campaigns already making a breakthrough, what are some of the trends to look out for?

Subrat Kar - Co-founder & CEO, Vidooly
Vishal Maheshwari - Country Manager, Vuclip India
Anirudh Damani - Managing Partner, Artha India Ventures
Akash Banerji - Head of Marketing & Partnerships, Viacom 18 Digital Ventures
Kabir Narang - Partner, Eight Road Ventures (formerly Fidelity Growth Partners) (Moderator)

4:35PM-5:20PM
Panel 6: Women & Mobile: Aligning consumer behaviour with monetization strategies
According to a recent study over 60 percent of women name their mobiles as the most important devices in their lives but almost 91 percent consider ads intrusive. Unlike men, women also like to shop in group, interact, consult, influence and then buy. Can tracking of these distinct factors make a successful business preposition through mobile? What defines the women consumer when it comes to mobile and how can these parameters be reaped to cultivate a healthy consumer base?

Sanna Vohra - Founder, The Wedding Brigade
Sachin Bhatia - ‎CEO & Co-founder, Truly Madly
Nidhi Agarwal - CEO, KAARYAH
Dr. Aparna Hegde - Founder, Chairperson and Managing trustee, Armman India
Suchita Salwan - Founder & CEO, Little Black Book
Karan Mohla - Executive Director, IDG Ventures India (Moderator)

5:20PM-5:50PM
Showcase: A distinctive showcase for startups to display their apps and ideas.
It is a curated platform for innovative mobile based startups and developers to make an elevator pitch to a select jury of angel investors, venture capitalists and fellow entrepreneurs. This is also a platform of choice for tech geeks, developers and early stage, pre-revenue startups for attracting investor attention and recognition.

Jury:
Deepak Gaur - Managing Director, SAIF Partners
Sumeet Kapur - CEO, EmployWise
Anirudh Damani - Managing Partner, Artha India Ventures


Speakers

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Ajit Mohan

CEO, Hotstar | @hotstartweets
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Akash Banerji

Head of Marketing & Partnerships, Viacom 18 Digital Ventures
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Aakrit Vaish

Co-founder & CEO, Haptik Inc
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Anirudh Damani

Managing Partner, Artha Venture Fund
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Arun Gupta

Co-founder, MagicTel Solutions
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Deepak Gaur

Managing Director, SAIF Partners | @SAIFPartners
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Deven Dharamdasani

Co-founder, Seventynine (SVG Media Pvt. Ltd.) | @79mobi
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Deepit Purkayastha

Co-founder & Chief Strategy Officer, Inshorts
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Dilip Asbe

Chief Operating Officer, National Payments Corporation of India | @NPCI_NPCI
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Dr. Aparna Hegde

Founder, Chairperson and Managing Trustee, Armman India
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Gautam Sinha

CEO, Times Internet | @Timesinternet
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Jessica Wong

Partner of Cyber Carrier Vice President of Investment, Yeahmobi | @YeahMobiInc
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Kabir Narang

Partner, Eight Road Ventures (formerly Fidelity Growth Partners) | @8roadsventures
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Karan Mohla

Executive Director, IDG Ventures India
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Martin Nygate

Founder & CEO, nanu
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Mohit Bhatnagar

Managing Director, Sequoia Capital | @Sequoia
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Nidhi Agarwal

CEO, KAARYAH | @KaaryahDotCom
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Nilesh Kothari

Co-founder and Managing Partner, Trifecta Capital
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Pradeep Lokhande

CEO, Rural Relations
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R Chandrashekhar

President, NASSCOM | @nasscom
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Rishi Batra

Co-founder, COO and CFO, Fashalot
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Sachin Bhatia

CEO & Co-founder, Truly Madly
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Sandeep Sinha

Co-founder and Managing Partner, Lumis Partners
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Sanjeev Aggarwal

Senior Managing Director, Helion Advisors Private Limited | @HelionVC
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Sanna Vohra

Founder, The Wedding Brigade | @TWeddingBrigade
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Srivatsa Krishna

Secretary to Government of Karnataka, Chairman KUIDFC
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Sri Rajan

Chairman, Bain & Company India Pvt. Ltd. | @BainAlerts
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Subrat Kar

Co-founder & CEO, Vidooly | @vidoolydotcom
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Suchita Salwan

Founder & CEO, Little Black Book
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Sunil K Goyal

Founder & CEO, YourNest Angel Fund | @YourNestAngel
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Sunil Kulkarni

Dty Managing Director, Oxigen Services (India) Pvt. Ltd
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Tushar Vyas

Chief Strategy Officer, GroupM Media India Pvt. Ltd.
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Vasuta Agarwal

VP & GM - India, InMobi | @InMobi
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Vikas Agarwal

General Manager, India, OnePlus | @OnePlus_IN
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Virginia Sharma

Director, Marketing Solutions, India, LinkedIn
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Vishal Maheshwari

Country Manager, Vuclip India

Our Sponsors & Partners

Supporting Partner
Automobile Partner
Event Partner
Display Partner
Showcase Session Partner

Want to be part of it?

VCC Events opens up the avenues for participation. Join hands to be a part of India’s largest gathering of alternative investments leaders, industry stakeholders and Asia’s influential limited partners, general partners and marquee advisors. Your chance to actively participate and augment yourself as thought leaders.


Venue :

The Westin, Gurgaon

Date : 30th June
Address : The Westin, Gurgaon
Number 1, MG Road, Sector 29,
New Delhi NCR


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